SEE MORE The helmets that will be worn for home games by the Seattle Kraken feature Amazon’s smile logo. (Climate Pledge ... home at Climate Pledge Arena, white helmets will feature decals ...

From the representation of its namesake river to the subtle smile that now graces millions of packages, Amazon's logo journey ...

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

The app icon, which depicted a smile ... logo was supposed to resemble a piece of packing tape however the moustache-shaped square, sitting above the smiley face, was repeatedly linked to Hitler ...

One was seen during a preseason game: the down-and-distance marker incorporated Amazon’s smile logo. Amazon said it was trying out new options during the preseason, and fans will see a new look ...