As demand for more inclusive, natural products grows, a booming market is grappling with politics and identity ...

Sea-foam green, vibrant orange, and pastel lavender probably already feature on their mood boards, but strawberry peach ...

Protective styles are the most popular for long-lasting hairstyles for black hair. They not only reduce breakage and ...

We reviewed hundreds of trending products and tools to bring you the best of Shop TODAY's 2025 Beauty Awards. From skin care ...

Kenzie Ziegler wowed fans in a red bikini featuring beaded details and underboob-revealing cups, elevating her style with bold accessories ...

We tested hundreds of products for our 2025 Shop TODAY Beauty Awards. Shop winners on Amazon from e.l.f, Saie, Burt's Bees ...