Pooja Hegde flung on Miu Miu black loafers with white socks for this look, perfecting the coquette aesthetic. She further ...

So the question is- is cherry red just a seasonal obsession or a full-blown aesthetic shift? Pinterest searches for "cherry ...

Cutecore is the latest bag charm craze focused on plushies (e.g. Labubu dolls) co-signed by Rihanna, Dua Lipa, and ...

Now it’s time for the best part: skincare. A good morning skincare routine isn’t just about looking fresh, this is self-care at its finest. Cleanse, moisturise and never skip SPF (yes, even if you’re ...

As consumers tire of forced relatability, brands are embracing fantasy, spectacle and world-building to captivate audiences.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Rasha takes a twirl in this beautiful red Anarkali with a floral georgette dupatta by Paulmi and Harsh. The intricate ...

From royal sherwanis to flowing anarkalis, Bollywood has always set the benchmark for festive fashion, and this Eid, it’s ...

After building a brand for crafty girls, Unlucky Wishes’ founder Megan Fleenor sits down to discuss where she’ll go from here.

I grew up in Franklin Lakes, New Jersey—a sleepy, wooded pocket of Bergen County where the idea of a “forever home” wasn’t ...

Essence: One of the unique steps in a Korean facial is the application of an essence, a lightweight liquid that hydrates, nourishes and improves skin texture. It’s considered the most important step ...

From career, hustle, marriage, home-making, mental health, lifestyle, fashion, you name it, they take us along, plug us and ...