At NAB Show, a number of exhibitors are offering technology designed to help broadcasters generate additional revenue in a ...

Anyone developing or marketing an innovative product will want to ensure that they do not infringe existing intellectual property rights. This includes avoiding indirect patent infringement by ...

Trump's tariffs could hit Amazon and Meta hard because of their reliance on Chinese advertisers. Here's how other companies ...

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.

Rohit Chopra, COO of Times OOH, discusses how the steady growth of outdoor advertising is also beset by challenges of ...

The National Weather Service is no longer providing language translations of its products, a change that experts say could ...

Programmatic advertising is an automated way of purchasing online ad impressions that uses algorithms and user data to accurately hit the target audience. In the conditions of fierce competition and ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Legal challenges to mifepristone raise questions for medical marketers about what implications this holds for the future of advertising drugs and products connected to women’s reproductive health.

The Digital Services Act allows fines of up to 6 percent of a company's total worldwide annual turnover. EU regulators ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.