When it comes to magazine advertising, most people think of the large, glossy, national publications full of big brand advertisers. And it may seem like your own business doesn't belong alongside ...

To get ahead in business at D Magazine in the ’70s, you had to drive a better car, date your friends, and libel the mayor ...

Print is different from television. But the principles that help to make a print ad work better or worse are now generally agreed. Informed partly by numerous magazine ad pre-test, partly from ...

We’ve dug up the most nostalgic magazine ads that will have Gen X and Millennials reminiscing about their childhoods. From cringey fashion choices to the must-have gadgets of the decade ...

Seventy percent of tablet magazine readers wish that digital magazines included tailored advertising, showing the need for more personalized experiences, according to research from GfK MRI iPanel. In ...

Postells, painted signs, street-car placards, booklets, calendars, almanacs, handbills, magazine and newspaper advertising have now become forms of advertising so well established that we look ...