“AI doesn’t care,” a vandal scrawled on a New York subway ad promoting a wearable AI pendant called Friend, which was designed to monitor a user’s everyday conversations and serve as a companion “who ...

PayPal Holdings Inc. has officially launched PayPal Ads Manager, a service that allows merchants to act as their own retail media network and generate new revenue streams, PayPal says. Retail media ...

Virginia Lt. Gov. Winsome Earle-Sears’s (R) gubernatorial campaign rolled out an ad tying her Democratic opponent, Abigail Spanberger, to the fallout over leaked text messages from Democratic attorney ...

Google Ads take over most of the decision-making process, including where to place ads and what to bid, and is most often used by smaller companies. While Brinkema’s April opinion rejected the ...

Sept 24 (Reuters) - Private equity firm Novacap will buy Integral Ad Science (IAS.O), opens new tab in a deal valuing the target at around $1.9 billion, the digital ad verification company said on ...

DOJ is asking a court to force Google to divest its Ad Manager. Google has proposed a solution to make its services more interoperable. The DOJ is asking the court to order a Google Ad Manager ...

The Federal Trade Commission is investigating whether Amazon and Google misled advertisers regarding the pricing and terms for their ads. As first reported by Bloomberg, the investigation is being ...

At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in ...

Writing good code requires close attention to detail and lots of will power and discipline. Good habits are half the battle. Last week, I talked about the relationship between polishing forks and ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. This inventory can be bought through the company’s direct-to-buyer ...

Google is now showing the deals and loyalty benefits details in the retailer/merchant knowledge panels. Plus, Google Shopping Ads show a "discount code" link that opens a dialog box with the code and ...