It was the vocal fry heard and mocked ’round the internet: “Genes are passed down from parents to offspring, often ...

Sweeney’s “good jeans” ad was intended to celebrate the clothing company’s flattering cuts. Now critics have accused her, and American Eagle, of flirting with eugenic imagery.

NPR speaks with brand marketing consultant Allen Adamson about an American Eagle ad campaign featuring actress Sydney Sweeney with the tagline "good jeans." Critics say the ad references eugenics.

NPR's A Martinez speaks with brand marketing consultant Allen Adamson about an American Eagle ad campaign with the tagline "good jeans." Critics say the ad references eugenics.

Sydney Sweeney's recent partnership with American Eagle Outfitters has generated substantial online criticism. The ad ...

An ad campaign from American Eagle featuring actress Sydney Sweeney has sparked backlash over what users on social media have ...

Other ads feature Sweeney replacing the word genes with jeans out on the street or daring the viewer to “ try these jeans .” The idea is basically that Sweeney — a conventionally good-looking person — ...