“It’s that casual, handwritten-style script font,” says Vaishali Shah, founder of design agency ... I’ve come to refer to this completely unavoidable typeface as part of “the ‘Live, Laugh, Love’ font ...

Hancock says that she first started to notice the style “creeping in around 2015-ish”, when “Pinterest was basically drowning in it”. And she has had first-hand experience of its popularity.