During today's earnings call covering the first fiscal quarter of 2025, Apple CEO Tim Cook was asked about whether he felt there was room

Apple's earnings call is today at 5 pm ET. AAPL stock heads into the report down 4% YTD. Analysts are focused on services and China sales.

Apple shares rose in after-market trading on Thursday after the company forecast higher sales than Wall Street expected, a sign the company expects iPhone sales to recover as it rolls out artificial intelligence features.

Apple reportedly once considered Intel as a partner for iPhone chip production, but per TSMC’s founder, the company didn’t impress Tim Cook.

Apple has to perform a careful balancing act with the upcoming iPhone SE, and one decision that lowers the SE’s specifications may come back to haunt Tim Cook and his team.

Apple CEO Tim Cook says that iPhone 16 sales were stronger in countries where Apple Intelligence is available.

Some analysts have worried that iPhone innovation has dried up. Samsung, for instance, has had foldable phones for years. But in response to an analyst question on the earnings call, Apple's Tim Cook said there was "a lot more to come.

Apple reported $18.5 billion in sales in greater China last quarter, comfortably below consensus estimates of $20.9 billion.

Apple CEO Tim Cook's daily routine includes waking before 5 a.m., drinking Diet Mountain Dew during the day, and holding marathon meetings.

Apple CEO Tim Cook acknowledged China's DeepSeek for driving efficiency in AI while emphasizing Apple's cautious and strategic approach to capital expenditures during the company's Q1 earnings call.

Apple is "particularly keen on India," said CEO Tim Cook after the company achieved a December quarter growth record where the iPhone was the top-selling model in the country.