Streaming apps like Netflix, YouTube TV, and Amazon Prime all have different ways to turn on captions. It's confusing! Can't we make it easier?

YouTube has been trending toward becoming more of a streaming service for a few years now, though it hasn't been seamless. A new report from The Information claims that the video platform has attempted to integrate third-party content since at least 2022.

Amazon's video ads chief laid out his plan to grow TV ad share and fight rivals like Netflix, including a new ad buying and planning tool.

Amazon could soon face competition from YouTube, as the Alphabet-owned service works on making it easier to discover content from third party platforms.

YouTube currently lets you explore shows and movies from services like Paramount Plus, Max, and Crunchyroll as part of the Primetime Channels feature it rolled out in 2022. Similar to the setup on Amazon’s Prime Video, you can select and subscribe to these third-party services through YouTube, all while the platform gets a cut of the payment.

Google is reportedly planning to redesign its YouTube app on TV to promote content from other streaming services right on the home page.

After Primetime Channels failed to really catch on, YouTube is reportedly planning a new effort to sell premium subscription add-ons.