Nigel Farage denied being anti-immigration and advocated for market-friendly fiscal policies in a bid to show that his insurgent Reform UK was ready to challenge Prime Minister Keir Starmer’s Labour Party for power.

Curating today’s top interviews from around Bloomberg News. Hear conversations with the biggest names in finance, politics and entertainment.

The last week has seen Farage and Reform top a national poll and hold another packed rally as their political momentum continues to gather steam. But the embarrassing row with Elon Musk and issues around Tommy Robinson exposed a number of serious problems for Reform behind the scenes,

The upstart Reform UK party has emerged as a serious contender in British politics. The right-wing populist movement is threatening to overtake the ruling Labour Party in the polls and its leader, Nigel Farage,

The Reform UK leader derided the apparent lack of public interest in Mrs Badenoch in a post on X, formerly Twitter. He said: “A total of 21 people are currently watching Kemi Badenoch’s speech on Facebook, and her YouTube stream crashed. It’s a good job she understands the digital age.”

Elon Musk and Nigel Farage will meet at a soiree that is expected to draw 400 prominent figures, including the president-elect, members of the Trump family, British MPs, and foreign dignitaries

On immigration, Farage said Reform UK is “pro-control,” adding that “we are not putting up the barriers entirely.” Farage’s comments mark a departure from his past. During the 2016 Brexit referendum,

Bloomberg's Caroline Hepker, Stephen Carroll, Yuan Potts and Lizzy Burden have your daily guide to British politics. We'll tell you what's happening and explain why it matters.

Nigel Farage’s right-wing Reform UK is now just a point behind Britain’s incumbent Labour Party, according to a new poll.

According to a report, citing a research conducted by YouGov, its first analysis of voting intention since last summer’s general election that brought Labour to power, Starmer’s government is at 26 per cent,

Nigel Farage has lost the rights to the Brexit Party name in an apparent admin slip – the party he led to victory in the last ever European elections in the UK, effectively took out Theresa May ...

Donald Tusk, the Polish prime minister, spoke openly of his desire for the UK and EU to have a closer alignment. Sir Keir Starmer, meanwhile, remained quiet on Brexit - perhaps thinking about Nigel Farage's rise in the polls.