Apple CEO Tim Cook said DeepSeek's AI models represent "innovation that drives efficiency" on his earnings call on Thursday ...

Can Apple catch up in AI? A recent leak details how the firm is moving veteran staff around to try and help Siri catch up to ...

Released last week, the DeepSeek app raced to the top of Apple’s App Store charts in multiple countries, including the US.

Apple reported its revenue was $124.3 billion (NZ$220.7b) in the year-end holiday quarter but sales growth fell shy of market expectations as the iPhone faces stiff competition, particularly in China.