In the face of existential threats from a tinpot dictator, our national news media must look inside itself and gird for ...

A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in ...

Reddit is launching a new "Partners" page designed to foster partnerships between businesses and agencies when creating and ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Ad buys are a lot like lunch. There ain't no free ones. Or in the case of the burgeoning CTV ad marketplace, there are no ...

Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% to 20% above norm. Factoring in overall national TV ...

It's the first acquisition by MissionOne the new media agency unveiled by BarkelyOKRP in March and run by former Mediahub U.S ...

Snapchat's newest ad format, Sponsored AI Lenses, taps into its insistence on immersive AI-generated branding experiences, ...

While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

BeReal is officially launching ads in the U.S., following through with goals previously set by its new owner at a time when ...

In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" ...

With the demo accreditation in hand, Comscore measurement chief Frank Friedman says it's now going for the "hot sauce" -- ...