As Airbnb continues its push into services and experiences, the team behind it explain how the company had to “rebuild” its ...

The impact on brand buzz and brand equity is even greater for digital leadership departures, according to academics from ...

The company, which owns Mr Kipling, Bisto and Ambrosia, says it is currently recruiting for Yilmaz Erceyes’ replacement.

Influencers Explored series, brands and creators discuss why influencers are central to evolving the B2B marketing mix.

The top 100 most valuable brands across the world grew their brand value by 29% in the last 12 months to reach $10.7trn ...

You’re spending time and budget across channels - paid search, SEO, social media, events, email, content. But which marketing ...

Pepsi’s “bold reimagining” of women’s football marketing is part of its ongoing commitment to the game, says senior marketing ...

Looking to reach GenZ and share relatable consumer stories, AllSaints is switching up its audience segmentation and social ...

Lipton’s top marketer on making the category more relevant to more people and finding its own ‘Magnum crack’ moment.

Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up ...

Fifteen new signatories, including the likes of Estée Lauder and Giffgaff, have thrown their weight behind the Influencer ...

Ogilvy UK’s Dan Bennett explains why marketers need to change their relationship to the power they wield, starting with how ...