Underused martech strains budgets and teams. This article outlines how CMOs can realign their tech stacks for strategic, ...

The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. The report was based on an analysis conducted in ...

Marketing Strategy - Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first ...

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to ...

Event Marketing - How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and ...

Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics ...

Adtech and martech must converge to meet rising customer expectations for seamless, omnichannel engagement. Learn why ...

Mobile advertising offers key lessons for building signal-agnostic, media-neutral, and privacy-first measurement across today ...

First-party data is, as the kids say, having a moment. The concept resurfaced in the public consciousness when Google postponed its anticipated phase-out of third-party cookies on Chrome until 2024.

Privately held Pavilion Technologies sells model-based software that improves the manufacturing process for specialized manufacturers, such as chemical and cement makers. The company's Web site and ...

Storytelling techniques, by breaking down any topic into digestible portions and delivering it as a convincing and memorable ...

Most marketers are either still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, ...