The $180m win ends a 10-year relationship between Mastercard and Carat. by Emma Thumann ...

Unilever's former chief marketing officer Keith Weed and chief financial officer Graeme Pitkethly were interviewed on stage ...

Sam Tatam, the global head of behavioural science at Ogilvy, has died of cancer aged 39. Get unlimited access to Campaign’s ...

The final of the Uefa Women’s Euros was viewed by 16.2 million people, and has been touted as the most commercially ...

The technology presents insight in a way that empowers human decision-making and doesn’t replace it. It takes complexity out ...

Erin Madorsky, co-CEO US at MiQ, explains: “AI enables us to synthesise information, data, and systems more effectively. It ...

Few household products are as familiar – or as deeply embedded in British homes – as bleach. But this summer, Domestos is ...

The best planners know their value lies in seeing the bigger picture. This short Campaign survey is an opportunity to ...

Dentsu is accelerating its international restructuring efforts to address these pressures, and is now targeting annual cost savings of approximately ¥52bn (£261m) by 2027, up from a previous goal of ...

The magic is in the mix: blend creativity, marketing and AI for seamless experiences at scale Adobe’s latest Digital Trends report argues that trust, automation and creativity must work in sync if ...

Behind the Screens Ep. 2 “In TV we trust?”: Sam Hunt, senior media manager at Lloyds Banking Group and co-chair of the TV & Video Steering Group at ISBA, addresses how to build trusted brands in the ...

Drinks company said the change has 'improved the effectiveness' of its marketing.