Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

SEOs still bet big on links – despite AI. Costs are up, tactics are shifting, and most say Google can’t spot paid links, ...

Microsoft aggressively dealt with AI scams and policy abuse, removing a record number of ads and upgrading its enforcement ...

Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are ...

Even in AI-driven search, clean URLs support better SEO. Explore how structure, keywords, and canonicalization influence ...

Search habits are shifting—and the platforms search marketers have relied on for years are no longer the whole story.

Clicking on the star icon will show more news content from that site in Google Search. It is a Search Labs feature, and opt ...

The URL Inspection tool reveals more than indexing status. Use it for live testing, debugging canonical conflicts, and more.

Tap into Reddit’s search power. Use Semrush to track mentions, find content gaps, and grow your brand’s visibility.

Google Ads testing URL inclusions and exclusions should give you more control over which site pages influence ad generation.

Starting today, Google Ad Manager is making Offerwall generally available. Offerwall is a flexible content access tool that ...

Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost ...