As the global creative community prepares to descend on the French Riviera, Cannes Lions 2025 is shaping up to be one of the most thought-provoking editions yet. With the industry at a tipping point — ...

There are more than 80 retail media networks (RMNs) in the US, with the number steadily increasing as more retailers continue to leverage their online platforms to monetize their valuable real estate ...

Clare Turner, Chief Commercial Officer at Pearl & Dean, shares her journey through three decades in cinema, the enduring power of the big screen, and how brands can create deeper connections through ...

Elroy’s deep voice also resonated with fans on and off social media. This summer, Old El Paso will roll out an ad campaign starring Elroy as he harmonizes in his new cowboy role. In “Taco Gods,” Elroy ...

In a digital media environment, legacy publishers can seem to be at a disadvantage. But that narrative is outdated. In reality, the modern media landscape presents an opportunity for heritage ...

The lack of support from brands this Pride Month has made some folks in the queer community feel like they have spoken too soon when lamenting kitschy Pride flag merch. Journalists and cultural ...

The tipping point is here. Over 60% of U.S. adults have used AI in the past six months—and nearly 1 in 5 are now using AI daily. Globally, that’s a staggering 1.7–1.8 billion users and roughly 500–600 ...

By 2026, global social media ad spend is set to exceed $300bn. We’re past convincing companies they need to be on social media. Wherever you look, brands are spending more. And for good reason.

Women control or influence up to 85% of all consumer purchases in the United States. From groceries and personal care to healthcare, travel, and tech, women are not just participating in the ...

Ashley Moxey, strategy director at global brand consultancy Landor, on why brand should lead, not follow, in healthcare divestments. In healthcare spin-offs, brand rarely comes to mind. Financial ...

In an era where algorithms anticipate our next move, waiting around for customers to ‘discover’ your brand is an invitation to be overlooked. That’s because AI is reshaping the customer journey and ...