H&M Beauty is expanding its fragrance universe with the launch of Eau de Parfum — a new addition to its scent assortment that brings longer-lasting wear, elevated intensity, and a more expressive way ...

This H&M HOME fall season is re-thinking ’70s interior elements in a modern, textured and contemporary way — from shapes and colours to materials. This season is filled with glossy surfaces, tactile ...

H&M Atelier presents its first pre-fall collection — a smartly edited, transitional offer that continues to build upon and evolve the definition of essential menswear pieces. This season, H&M ...

Olá, Brasil: H&M celebrates the country’s style, self-expression and diversity with the “Beats of Brasil” campaign Featuring Gilberto Gil, Anitta, Carol Trentini, Agnes Nunes, and 32 more talents, H&M ...

Distinctive, confident and effortless – H&M Studio Pre-Fall 25 is an ode to Copenhagen style As the hazy summer heads into crisp fall, H&M Studio looks to Copenhagen for a confident, effortlessly cool ...

H&M Move and Zlatan Ibrahimović launch new ‘Selected by Zlatan’ performance drop. H&M Move proudly unveils a performance-led training collection co-created with global football icon Zlatan Ibrahimović ...

On the way towards sourcing 100% more sustainable materials Today, 57% of all materials sourced by H&M group are either recycled or sourced in a more sustainable way. This is an increase from 35% in ...

Recycling System ’Looop’ Helps H&M Transform Unwanted Garments into New Fashion Favourites We are thrilled to soon offer customers in Sweden the possibility to transform unwanted garments into new ...

H&M&NEW YORK: H&M and Charli xcx Take-Over Times Square with a Surprise concert, Open to everyone. Last night, H&M and Charli xcx united for a surprise performance and screen takeover in the legendary ...

H&M Celebrates 20 Years of Iconic Guest Designer Collaborations with Limited Re-releases of Pre-Loved Pieces This year marks the 20th anniversary of H&M’s famous guest designer collaborations, an ...

HIGH FASHION MEETS VIRTUAL FANTASY IN H&M’S LATEST INNOVATION STORY H&M is proud to present the latest drop in its Innovation Stories initiative, an all-eyes-on-me collection that explores the ...

Mugler H&M is coming. A major new designer collaboration, launching May 2023. H&M is proud to announce its next designer collaboration – a landmark partnership with the house of Mugler. Mugler has ...