Roblox Corporation RBLX is broadening the monetization model as it looks beyond the virtual currency system. In the second quarter of 2025, the company advanced two initiatives aimed at creating new ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

The digital gaming platform is partnering with Google on immersive advertising. The partnership could help scale Roblox's advertising business in the long run. Investors will want to monitor ...

Roblox has added yet another feature for creators to help manage their products in the game. This time, the focus is on ads.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...