With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is ...

Add Google Analytics Code Snippet Directly To The Header.php File If you are comfortable working directly in your theme code, this is another option for adding your Google Analytics code.

Google Analytics 4 will replace GA 3 in summer 2023. Our guide will walk you through all the steps to set up GA 4 and measure your website's data.

Learn how to set up and use Google Analytics 4 within your Google Sites. Optimize site performance, gain insights and track user behavior.

Setting Up Conversion Tracking Google Ads Google Ads has the advantage of working very simply with Google Analytics 4 (GA4), a free platform that can be easily linked to the vast majority of websites.

A step-by-step guide for configuring form submission data to track conversions in Google Analytics using Gravity Forms in WordPress as an example.

The only way to get a year-over-year comparison of your holiday sales efforts this season vs. the next one is to start configuring GA4 now.