In the field of psychology, there are two primary types of conditioning that impact human behavior – classical conditioning, and operant conditioning. Neither fully explains the human condition ...

Pavlov's dog experiments played a critical role in the discovery of one of the most important concepts in psychology: Classical conditioning, sometimes called Pavlovian conditioning.

Classical conditioning is one of those introductory psychology terms that gets thrown around. Many people have a general idea that it is one of the most basic forms of associative learning, and ...

After more than a century of scientific study, we now understand that basic associative learning – sometimes called Pavlovian or classical conditioning – is the essential process responsible ...

The objective of this study was to apply classical conditioning principles in an examination of the eflFect of affectively valenced advertising on brand attitudes and purchase intentions. The most ...