Roblox’s partner program makes the close collaboration between Century and a brand like Invisalign available to a wider range of advertisers and through a wider variety of partners, Shen said. “A ...

The Can of Beans is available in the Friendship Shop, a special vendor placed at the peak of the expanded Beanstalk event.

Portal ads are the core product in Roblox’s immersive advertising package that launched last year, geared toward brands that want to reach users directly within the platform.

Roblox additionally plans to leverage Portal Ads, an interactive, native, non-invasive virtual space where consumers can interact with brands on a more personal level. “This is a new ad format. It’s a ...