INSIDER asked experts where you should really be swatching your foundation to find your perfect color match.

Another day, another TikTok trend. A 2021 craze that swept the video-sharing app is the Color Personality Test that people used to express themselves via, you guessed it, color psychology ...

Foundation is the everyday girl's Photoshop. A simple swipe of product camouflages blemishes, redness, and scarring. And just like Photoshop, when it's done correctly, it's invisible to the naked ...

Find your perfect foundation match with these makeup artist tips. Your foundation color match depends on your skin tone and undertones.

How to Pick the Right Foundation Over 50 "The only way to know if the foundation is the right color is to apply it on the side of your face. If it disappears, then it's the right color," she says.

Walking down a makeup aisle and not finding the foundation that matches your skin tone can take its toll. Women of color know this struggle all too well — for so long, many beauty companies ...

"Test foundation on your jawline and check it in the daylight," says CoverGirl makeup guru Pat McGrath. "The color is correct if it disappears without blending." Finding the right shade at the ...

We test the Hailey Beauty Rebelle Foundation, a color-changing foundation that claims to be adaptable to all skin types.

The promise: Elizabeth Arden's Custom Color Foundation service at its new Auckland boutique promises Your Match, Custom Made. Arden says the brand's patented technology takes the guesswork out of ...