We’re talking about predictive audience modeling, at scale, built on a strong, consented deterministic seed data set. That’s what the future of addressability should look like: robust, scalable and ...

Predictive analysis models commonly used in higher education may have a bias against learners from some racial and ethnic minorities based on limited data sets and other systemic inequities.

In the 17th century, German astronomer Johannes Kepler figured out the laws of motion that made it possible to accurately predict where our solar system's planets would appear in the sky as they orbit ...

Problem: While anyone can use genAI, predictive AI is generally out of reach. Solution: Use genAI to steer your predictive AI project.

Consumer confidence in driving hydrogen-fueled vehicles could be improved by having station operators adopt a predictive model that helps them anticipate maintenance needs, according to researchers.