This new LEGO Transformers Optimus Prime set actually transforms from a robot to a truck without any new assembly required.

The Dinobots leader is the latest super advanced Transformers Grimlock Transformers toy costs $1,699, but transforms on its own ...

But it’s much more than that, it’s the industry’s first Transformers immersive experience, with an auto-converting robot that can punch, kick, walk and drive, with a simple swipe on your phone.

Hasbro and Robosen have launched a companion trailer for Optimus Prime with equally cool auto-conversion features and an equally steep $750 price.

Gadgets The Original Maker of Transformers Toys Wants to Launch a Moon Rover That Looks Like BB-8 The tiny robot, named SORA-Q, looks like a functional mashup of popular toys and movie droids.

LEGO just dropped the new Transformers Soundwave Set and this model is "more than meets the eye!" You're going to want to hurry to grab this talking robot villain before it transforms back into a ...