Understand the key differences between search rankings and AI citations, and how to create content that performs in both.

The search landscape has evolved. Being findable isn't enough anymore. In the era of AI, you must be the response.

AI-powered search engines work a little differently, but operate on the same basic infrastructure.

Generative engine optimization (GEO) is the latest evolution in digital strategy, designed to help businesses thrive in the age of generative engines (GEs). If you're not familiar with GEs yet ...