We’ve had the means for a while, now we have the incentive to crush the data siloes that are holding back voyage optimization.Like kids in the sandpit… ...

The bottom line on data-driven journey optimization? Use all of the data available and make sure you understand both the data and capabilities needed at each stage of the customer engagement cycle.

Studies have shown that businesses using data-driven strategies experience five to eight times higher ROI. Conversion rate optimization (CRO) is a process that largely depends on data. The core focus ...

In business, data accessibility has fundamentally changed how companies operate. However, being "data-driven" is no longer an aspiration; it’s a competitive necessity.

Data-driven media optimization has moved the needle a bit, but most research still favors creative’s influence. In 2006, for example, Nielsen Catalina Solutions found that media contributed 15% to ad ...

The Data-Driven Optimization of the Worker 5 Intriguing Things is a curated collection of links that help us think about the future. Subscribe to the daily newsletter.

J.P. Morgan’s data-driven approach optimizes payment performance and supports merchant initiatives to protect and grow wallet and market share. The optimization framework is executed in three ...

By adopting a data-first strategy and embedding insights-driven practices across the enterprise, healthcare organizations can lead with confidence and shape the future of care delivery.

Zhang and Zhao created a data-driven, optimization-based control model for a “platoon” of automated vehicles driving cooperatively under uncertain traffic conditions.