Market Position and Competitive Landscape Unity's dominant position in the game development market is both a strength and a target for competitors.

The Unity Engine, a popular game development tool, is getting a pricing overhaul. Developers are enraged.

Game engine maker Unity has launched a developer program to help its users build experiences to run on the forthcoming Apple Vision Pro.

Unity, the cross-platform game engine that powers games like Rust, Hollow Knight, and Pokémon Go, has introduced a new, controversial fee for developers, set to take effect next year. Indie ...

In an industry where customers are slow to trust and quick to criticize, a new fee from Unity infuriated studios that use its platform.

Developers who are angry at Unity should note that this pricing tactic is not the cause, but rather a symptom of the tougher times ahead for games developers and publishers.

Genies, an AI avatar and gaming technology company, has partnered with Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, to provide game developers access ...

Unity is putting a new pricing model into effect on Jan. 1, 2024, tying a fee to game installs. The game industry is not happy about it.