This trend towards delightfully delicate and unabashedly girly is the coquette aesthetic, and this trend hasn’t only been prevalent in high fashion—it also hit the mainstream on TikTok ...

In the past, we’ve become completely obsessed with bow buys like TJ Maxx’s dreamy bow pillows and a viral bow shelf that ...

On the hunt for your next spring manicure? From pastels to French tips, we found the best nails to try out this season.

If you have frequented popular apps such as Tumblr or Tiktok from 2010 to now, chances are you have heard of a wide variety ...

The ‘coquette’ aesthetic originated, as so many homeware trends tend to do, on TikTok, where it has notched up an impressive 7 billion views. It’s derived, of course, from the word ...

The Coquette aesthetic draws inspiration from various eras, blending romanticism, innocence, and a touch of sensuality. It emphasizes ultra-feminine styles, incorporating elements like bows ...

Designer and personal style expert Orly Shani joins TODAY with crafty ways to embellish your wardrobe to help you get the coquette aesthetic look.March 4, 2025 ...

On the design side, the collaboration merges an ongoing interest in coquette aesthetics and Y2K nostalgia. But more broadly, it’s also harbinger that Mattel’s next blockbuster marketing ...