Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...

People are evidently never buying quite enough stuff from Amazon to keep the company entirely happy, and it's calling on AI ...

Amazon’s new Help Me Decide feature uses AI to recommend the best products fast so you can shop smarter with confidence.

(Bloomberg) — Amazon.com Inc. is rolling out a new AI-powered tool that will recommend a specific product when shoppers are feeling overwhelmed with options. The feature, called Help Me Decide, will ...

Amazon blocks Perplexity Comet AI shopping agent and sends a legal threat. Why Amazon claims the AI is acting ...

Amazon wants rival retailers to use its mobile application platform to sell their products. While that sounds oddly altruistic for the biggest online retailer, the firm’s hope is that the ease of ...