Software giants SAP and Adobe Marketing Cloud announce joint venture they say will help connect the CIO and the CMO and bring offline and online channels together.

24/09/2018 Business software companies SAP, Microsoft and Adobe are forming a data alliance that will make it easier for clients running their applications to get a better overview of the customer.

The software maker accelerates its effort to strengthen core business segments with the announcement of a deal with SAP for the use of Acrobat and PDF software.

Adobe, Microsoft, SAP team up to help clients derive more value from their data and deliver superior customer experiences in real-time.

SAP has turned to long-time partner Adobe in a bid to keep pace with Oracle and Salesforce.com in the red-hot marketing software market.