The add-to-cart button is fundamental to the online shopping experience. Button size, color and font choice all influence whether consumers decide to add a product to their digital shopping cart or ...

According to VWO, click-throughs to the main CTA (add to cart) button increased by 11.9% when social sharing buttons were removed from the landing page.

Best Buy is enhancing the convenience factor for shopping on its application by allowing users to add items to their cart by simply holding an icon, reflecting how retailers are looking to drive ...

There's a lot that goes on behind the scenes when you hit the 'Add to Cart' and 'Buy Now' buttons. And it starts with Trish. She sits at a computer at Scarbrough International's Liberty warehouse ...