The promotional effort from Ferring features bladder cancer survivors sharing the news of a new treatment option.

The smaller budgets and tactical pull-through seen in the MM+M/Swoop Healthcare Marketers Trend Report reflect marketers' greater focus on achieving optimization, rather than sheer scale.

For patient advocates and health economists, cases like Ekirch’s illustrate why prior authorization has become such a chronic pain point for patients and doctors. For 50 years, insurers have employed ...

The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the compensation section.

Millions of Americans rely on physical and occupational therapists to regain strength and motor skills after operations, ...

Karen Hale, who joined Novartis in 2021 as chief legal officer, will take on the new chief legal and compliance officer role.

Despite economic uncertainty and regulatory pressure worldwide, certain digital channels like social media and retail are ...

The move — along with the CDC’s explanation — is a sign that the nation’s top public health agency may be falling in line ...

The bill, which sailed through the Montana House 98-1 in early March and is now before the state Senate, would set a price floor that PBMs must pay pharmacies for each prescription.

Over a month into Robert F. Kennedy Jr.’s tenure as HHS Secretary, leaders in pharma, medical marketing and media circles are ...

CDC deputy director of public affairs Nina Witkofsky is serving as acting director of communications following Griffis’ exit.

Proprietary listener insights that demonstrate why streaming audio should be an integral part of a pharma marketer’s media ...