Madison Loop, a unit of Madison World, has recently won the SEO mandate for Liquify, a fintech platform that enables users to ...

While the revenues have seen a slight dip or flattish growth, the marketing and promotional expenses have seen a high growth ...

The exchange4media Group is excited to host the exclusive PrsmX-e4m roundtable in Mumbai on November 11. The one-of-its-kind ...

Cricket icon Virat Kohli has struck a partnership with consultancy firm Sporting Beyond with a new team that will be working on the former skipper's business interests, media networks have reported.

Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring relevance of ‘Sar Utha Ke Jiyo’ ...

Rich Communication Services (RCS) is revolutionizing how brands connect with consumers, offering capabilities that far exceed traditional SMS limitations. As global adoption accelerates, particularly ...

The bane of fake followers and consumer fatigue beset some festive campaigns. An 'always on' engagement style rather than 'festive boosts' should be the way forward, say marketing experts ...

The new campus is WPP’s third in India after Mumbai and Gurgaon; WPP’s Enterprise Technology team is the first to move into the new campus ...

As Biharis often say, “Diwali ke baad real festival begins.” While brands are beginning to acknowledge the influence of the ...

For today’s Luminaries series, we engaged in a free-wheeling conversation with Dr. Sarvesh Tiwari, Founder & Managing ...

Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy' to ...

Pankaj Srivastava has joined Zee Media as Vice President - IPs, Events and Special Projects, he will be based in the Noida ...