As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick ...

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual ...

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

A kiss cam, a fake apology, a CEO and HR head in the frame—brands jumped on Astronomer’s viral moment faster than you can say “crisis PR.” ...

When it comes to buying car insurance, there are only two kinds of people — the ones who compare and save, and the ones who ...

WARC’s 2025 global trends report warns: fractured spending, AI agents, and creator-led discovery are reshaping brand strategy ...

India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who ...

Ezekiel currently has dual role as CMO of WPP and CEO of WPP Open X, the holding company’s bespoke global agency for ...

JioStar’s CTV Playbook maps India’s premium, digital living rooms—where co-viewing, deeper attention, and brand outcomes ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging ...