The Publicis Media agency picks up more of the account including its nutrition business from GroupM's Mindshare.

From beverage giants to video game publishers, a wide array of brands have recently sought out fresh agency support. Ewan ...

Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging ...

Podcast consumption is soaring, and creators are increasingly launching new shows—both of which are fueling a podcast ...

TikTok is projecting an air of confidence that the app will remain operational in the U.S. beyond Saturday's deadline to ...

Roblox is expanding its programmatic ad offering through a new integration with Google Ad Manager, the gaming company ...

Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and ...

Aid’s artful products, the National Autistic Society’s moving new film and new spots for Harry’s, Peleton and Zillow.

Auto marketing budgets could get squeezed as prices rise and Trump-backed taxes bring more uncertainty to the market.

Marketers looking to make sense of the fragmented gaming landscape—and find scalable, brand-safe opportunities—congregated in ...

The collapse of the millennial DTC darling is as much a story about business as it is a cultural reckoning for brands.

Fast-growing non-alcohol brand Athletic Brewing, now reaching bars, stadiums and concerts, is still waiting to be discovered.