Usher is the face of Ralph Lauren Fragrance’s brand-new scent, Ralph’s Club New York Eau de Parfum. The music superstar tells PEOPLE about his special connections to the brand, and sexy scent method.

Usher, left, and first lady Jill Biden attend the Ralph Lauren fashion show during New York Fashion Week at Khalily Stables on Sept. 5, 2024, in Bridgehampton, New York.

Announced on July 16, Usher serves as the face for the fashion house’s new Ralph’s Club New York eau de parfum ($110 to $185). Sporting iconic Ralph Lauren looks in the campaign, Usher sings ...

USHER is the dream artist to bring this power, creativity, and boldness to life.” ~ Charles Finaz de Villaine, Global President Ralph Lauren Fragrances.

Ralph Lauren hosted a star-studded runway presentation in the Hamptons for its Spring 2025 Ready-To-Wear collection during the 2024 New York Fashion Week. Inviting guests to Khalily Stables per ...

The best men's colognes for fall 2025, from Ralph Lauren, DS & Durga, and more, take inspiration from the wide world of ...

BRIDGEHAMPTON, N.Y. (AP) — Ralph Lauren took to Hamptons horse country for a rollout of his signature Americana featuring first lady Jill Biden, Usher and Colman Domingo on his front row and ...

USA TODAY's Anika Reed captured the scene as A-listers flocked to the Hamptons to see Ralph Lauren's chic and starry spring/summer 2025 collection.

BRIDGEHAMPTON, N.Y. – Welcome to Ralph Lauren's world. Following his glamorous return to the New York fashion calendar last September and his off-season offering in late April, the designer made ...

Usher, left, and first lady Jill Biden attend the Ralph Lauren fashion show during New York Fashion Week at Khalily Stables on Sept. 5, 2024, in Bridgehampton, New York.