Unlike your regular shampoo, purple shampoo is a specialized formula crafted to neutralize unwanted yellow undertones in ...

“Using a purple shampoo helps to cancel out these tones, restoring brightness and giving gray hair a radiant look.” To help you find the right shampoo for gray hair, I talked to hair experts ...

"I love ‘clean’ shampoos – those that don’t contain sulphates (SLS) or silicones, synthetic perfume or petroleum-based chemicals. These are better for our scalps, hair and bodies." "Purple ...

notes that you can use a sulfate-free shampoo for any gray brassiness tones. “A purple shampoo helps your hair color appear vibrant and more natural,” says Backe. “Color-depositing shampoos ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

Insider has tested Function of Beauty's personalized haircare routine before and our opinions were mixed, so I was intrigued to see it launch a new purple shampoo and conditioner. Between salon ...

My shampoo shelf tells the story of my many failed hairstyles. There’s the purple shampoo from my DIY-bleach escapades — and the bond builder that recovered the damage. There’s the hydrating ...

If you have curly hair, it’s also a good idea to shampoo downwards towards the tips of your hair to help ... most of us tend to use purple toning products all over the hair, lathering from ...

Purple shampoos work to counteract the brassiness (warm, yellow tones) that can appear in blonde hair thanks to product build up, chlorine, environmental exposure and heat styling. As purple and ...