The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price ...

As mentioned, purple shampoo is an at-home toning product recommended for those with blonde and gray hair or highlights. More closely, purple shampoos contain purple pigments that neutralize ...

I love Olaplex No.4P because it helps keep my highlights fresh and ... neutralise yellow tones on blonde and grey hair. If you're searching for a subtle purple shampoo, this one isn't for you.

This highlights the necessity of understanding how often your hair type ... Ultimately, purple shampoo is a versatile tool in the arsenal of anyone seeking to maintain blonde or gray hair.

Before using a purple shampoo, wash your hair with a clarifying shampoo. This will help remove any existing product buildup, which could prevent the purple shampoo from properly absorbing.

Preserve the color of your highlighted, blonde, gray or ombré hair with this purple shampoo and conditioner ... It can also be used to touch up highlights, keep trendy pastels looking crisp ...

The formula highlights hydrating hyaluronic ... What a reviewer says: “I have naturally gray/white hair. This shampoo works better than any other purple shampoo I’ve tried, and I’ve tried ...

The same goes for people with naturally blonde or gray hair, as well as silver-dyed hair; these tones can grow dull without some kind of brightening solution. Because purple is opposite on the ...