Publicis gets its hands on Coke's N. American media account, which was with WPP
Cola's (NYSE:KO) North American media account to French rival Publicis (OTCQX:PUBGY) following a competitive tender, ...
Campaign Live5d
Publicis’ new challenge: A deep dive into Coca-Cola’s strategy and financial reality
The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...
Marketing Dive13d
Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.
The Drum18d
As Coca-Cola’s $700m account goes to Publicis, WPP’s media model is put to the test
WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion. Coca-Cola hands Publicis its US media account / Adobe Stock The timing of Coca-Cola ...
Marketing Dive4d
Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences
The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.
Publicis resumed with a Buy at Goldman Sachs
Goldman Sachs analyst Lisa Yang resumed coverage of Publicis (PUBGY) with a Buy rating and EUR 116.10 price target The recent ...
Yahoo Finance13d
Publicis’ Coke media account win could be landing at just the right time
The Coca-Cola Company has moved its media and data business in North America from WPP to Publicis Groupe following a closed door review, Adweek reported. The decision is a setback for WPP, which ...
Campaign4d
Publicis’ new challenge: A deep dive into Coca-Cola’s strategy and financial reality
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