Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per gallon. The Burn Bar made a brief appearance during Prime's first broadcast of the Coca-Cola 600 on May 25. It has been used more frequently the past two weeks and will again be deployed on Sunday during the race in Mexico City.

The company has bumped up the number of ads on programming to between four and six minutes per hour, according to a study by Adweek. That’s up from between two to three and a ha

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that Prime Video will increase its ad runs to “four to six minutes per hour.” That’s double what the company started with when it first added advertisements to its streaming experience back in January 2024.