Oura CEO Tom Hale doesn't believe that Apple has plans to get into the smart ring market because an Apple-designed smart ring might

The CEO of Oura has suggested Apple won't make a smart ring to compete with the best smart rings in case it undercuts sales of the Apple Watch. Furthermore, he suggested that it's "hard to do this product category right."

Oura CEO Tom Hale doesn’t think Apple will launch a smart ring This is despite analysts predicting that an Apple Ring could land in the coming years There's some basis for Hale's speculation, but it ignores Apple’s approach in other tech categories Smart rings are steadily becoming all the rage in the wearables space.

Digging my Oura 4 ring. A tremendous amount of insight. I don’t like wearing things on my hands. But this is changing my mind. pic.twitter.com/XVfY5O8VbN — Dave Wilber (@TurfgrassZealot) November 14,

There have been rumors that Apple is working on a smart ring, but Oura's CEO thinks it's just talk. Here's why.

Oura, a powerhouse when it comes to smart rings, speculates that Apple will not introduce its own. CEO Tom Hale thinks "it's hard to do."

Tom Hale, CEO of the Oura Ring company says he doesn't think Apple will release a smart ring as "it's hard to do this product category right."

Oura, one of the leaders in the growing smart ring arena, claims that Apple doesn't have what it takes to make an Apple smart ring.

Oura CEO Tom Hale says Apple won't offer a smart ring because it might undercut Apple Watch business, and it's hard to do this product right.

Oura’s CEO expressed doubt in an interview that Apple would create a smart ring, and one of his reasons had all the signs of bait.

Apple won't release a smart ring, according to Oura CEO. Discover the reasons behind Apple's decision and its impact.