In a world of transfer portals and NIL deals, Clemson Offensive Line Coach Matt Luke insists that genuine "relationships" with players and their families remain the ultimate "secret sauce" for success.

Paige Bueckers has quickly become one of the WNBA's most recognizable faces, not only because of her sharp basketball instincts, but for the impact she's making beyond the court.

Collectively, Wilson and other top NIL agents Chase Moss, Sean Brown and Daniel Fondong have successfully negotiated NIL deals worth over $18.5 million total in 2025 for student-athetes.

A new Louisiana legislative task force on name, image and likeness issues is formulating a plan to tackle the problems the burgeoning industry has brought amid a time of turmoil for college athletics.

JuJu Watkins, Flau’Jae Johnson and Azzi Fudd are among 14 top women’s college players signing NIL deals with Unrivaled, the league announced Saturday.

How have NIL and the transfer portal reshaped MAC football? We asked coaches and players from around the conference how they've adapted to a new era:

Athletes Are Winning the NIL War and the NCAA’s Losing Control originally appeared on Athlon Sports.

The College Sports Commission (CSC), the new regulatory body overseeing Name, Image, and Likeness (NIL) deals, recently announced that it will