Shortly after the Crown announced its new Land-Dweller collection, Leonardo DiCaprio was spotted wearing it at CinemaCon.

Or DiCaprio, for that matter: Just this week, Rolex’s newest Testimonee was spotted wearing one while courtside at a Lakers ...

Leonardo DiCaprio is now part of the Rolex family. The Oscar-winning actor was announced as the brand's newest ambassador on Tuesday, following the release of Rolex's "Reach for the Crown" campaign.

As Rolex deepens its ties to the world of film, Leonardo DiCaprio joins an elite circle of Testimonees, standing alongside ...

Rolex put an emphasis on DiCaprio's environmental commitments in its announcement, pointing to the actor's establishment of the Leonardo DiCaprio Foundation in 1998, a non-profit devoted to ...

When Roger Federer was spotted wearing a mysterious Swiss watch while eating Swiss things in the Swiss mountains, the Land-Dweller wasn't official. Which is why the crown for first wearer of Rolex’s b ...

The film finds DiCaprio playing a hard-living revolutionary who is trying to rescue his kidnapped daughter. In off-beat, ...