Ford Ranchero The Ranchero name has been used before to represent a small utility vehicle from Ford. The upcoming Ranchero ...

Ford is betting big on what it calls a "Model T moment," aiming to democratize EV ownership just as Henry Ford did with ...

Ford believes a cheap Maverick-sized electric truck could be very popular, guiding suppliers for a 190,000-unit annual ...

If Ford really will call its new electric ute the Ranchero, then it had better have style to match. It needs to do better ...

A fresh trademark filing and Ford’s “Model T moment” tease point to the return of a cult classic car-pickup hybrid. This time ...

Ford filed a “Ranchero” trademark for vehicles, hinting at the name for its breakthrough midsize EV pickup as it prepares to detail a new, cost-cutting EV platform. A fresh USPTO filing suggests Ford ...

Ford currently sells nothing like the Model T. With its 1924 MSRP of $260, that barebones car would cost $4,887 today. Ford’s ...

Ford filed to trademark the Ranchero name, suggesting that its upcoming compact electric pickup truck might inherit the ...

Ford promised a Model T moment this week, and the news it just dropped is undeniably huge. The headline is that a new $30,000 ...

Ford will invest $5 billion, including $2 billion at its Louisville, Kentucky factory on top of $3 billion already announced ...

Ford has leaned on its historic nameplates for new vehicles lately. Obviously, the brand revived the Bronco name for its Jeep ...

Ford filed a patent for the name less than a week after hinting at a new 'Model T moment' for the company. Could it be the ...