This weekend, college hoops fans are in for a treat as Florida takes on Auburn and Houston battles Duke in what's shaping up ...

The Final Four isn’t just about buzzer-beaters, Cinderella stories, and championship dreams—it can also be a fashion statement. Every year, fans rush to grab the freshest merch to celebrate their team ...

The women's Final Four is set. Celebrate your team making the Final Four with new gear for UConn, Texas, UCLA and South Carolina.

Duke will advance to the 2025 Final Four after they beat Alabama in the Elite 8 of the NCAA Tournament on Saturday, March 29, 2025.

Hats and t-shirts celebrating the Houston Cougars' trip to the Final Four are being sold by a variety of outlets, including the university bookstore.

Fans can commemorate the victory with Florida Gators championship gear including hats ... a late comeback against Texas Tech to reach the Final Four, an upset of the tournament's overall No ...

Fans can shop Final Four tickets and supporting the Blue Devils in person. Fans can also support Duke from home with brand new Duke Final Four gear.

Customers included some lucky students who wanted new gear because they're making the road trip to San Antonio to watch UH take on Duke on Saturday night.

Celebrate your team's run to the 2025 Final Four with new team gear including hats, shirts, hoodies and more. Don't miss out! Get weekly deals, trends and product recommendations from USA TODAY ...