Netflix released the premiere date and several first-look images of the new series. Written and created by Steven Knight, House of Guinness is shaping up to be a Succession -style series about the power struggle that ensued after the death of the family’s patriarch over for who will lead the infamous brewery into a new era.

Premiering September 25, 2025, House of Guinness is the latest prestige period series from Netflix, and it promises all the rich storytelling, political tension, and scandalous family dynamics you’d expect from a series tracing the rise of one of Europe’s most powerful families. Think Succession meets Downton Abbey, but with more stout and corsets.