Dive Insight: Adidas is building on a “You Got This” global brand campaign launched last year with marketing that addresses high-pressure sideline environments and a program that attempts to provide ...

Kansas City Chiefs quarterback Patrick Mahomes and Inter Miami forward Lionel Messi have teamed up to star in a new ad ...

Adidas, coming off better-than-expected preliminary results for fiscal 2023, is staking its claim as a brand supporting athletes of all levels. The new campaigns arrived ahead of one of the biggest ...

Athletic shoes and apparel brand adidas has unveiled a new campaign titled "You got this". The campaign aims to tackle the negative impact of pressure in performance. Kicking off the campaign, is ...

The Adidas Terrex Agravic Trail Running t-shirt is super lightweight, so if we’d taken this photo in high winds, all you’d ...

You've got a burst Adidas ball and ripped Puma shirts... so much for German efficiency!' Switzerland goalkeeper Yann Sommer defended the quality of the side's shirts after the game, saying ...

With 2024's biggest international football competitions on the horizon – EURO 2024 and South America's leading tournament – adidas continues its ambition to help disarm negative pressure in ...

In a new March Madness-themed campaign, Adidas seeks to help other young athletes overcome self-doubt on the court and remember the joy of the sport. This coincides with the brand’s NIL ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Adidas is building on a “You Got This” global ...

Adidas, coming off better-than-expected preliminary results for fiscal 2023, is staking its claim as a brand supporting athletes of all levels. ... “You got this. ...