Yeah, that's what it's like when you touch your tongue to the dusty tip of the world's spiciest tortilla chip. So scratch that record, and freeze that frame, because you're probably wondering how ...

It's literally the hottest chip in the world, and only one chip comes in a package – the package being a coffin-shaped box. SEE ALSO: Two girls immediately regret trying the hottest pepper in ...

We got our hands on Paqui's Carolina Reaper Madness chip, it's made with the hottest chile pepper on the planet, the “Carolina Reaper.” Follow BI Video: On Twitter More from Retail We got our ...

We made the world's spiciest tortilla chip, packaged it individually in a coffin-shaped box and challenged media and consumers to take... We’re long-term subscribers to WARC and it’s a tool we use ...